Free Wholesale Price Calculator
Set the right price to sell in bulk. Turn your unit cost and overhead into a wholesale price using a margin or a markup, get a recommended retail price so shops can mark it up, and total a whole order in seconds.
What one unit costs you: materials, labour and packaging.
Total for the run: rent, utilities, admin, freight in.
Margin is profit as a share of the selling price. Wholesale = cost ÷ (1 − margin).
100% is keystone pricing, where the shop doubles your wholesale price.
₹50.00 profit per unit at 50% margin (100% markup)
- Cost per unit (with overhead)
- ₹50.00
- Profit per unit
- ₹50.00
- Margin and markup
- 50% margin, 100% markup
- Wholesale price / unit
- ₹100.00
- Retailer profit / unit
- ₹100.00
- Retailer margin
- 50%
- Your wholesale is
- 50% of retail
Order cost
₹5,000.00
Revenue
₹10,000.00
Profit
₹5,000.00
For an order of 100 units.
A guide for pricing decisions. Confirm your true costs and final prices against your own records before you commit to a buyer.
Price your wholesale in four steps.
Enter your cost, choose a margin or a markup, and read the wholesale price, the profit and the retail price. Everything updates as you type.
Add your unit cost
Enter what one unit costs you to make or buy: materials, labour and packaging. Add any batch overhead and how many units are in the run, and the tool spreads it across each unit.
Choose margin or markup
Pick how you want to set the price. A margin is your profit as a share of the selling price; a markup is your profit as a share of the cost. The tool shows both once it has a price.
Read your wholesale price
See the wholesale price per unit, the profit it gives you, and the margin and markup side by side, all updating as you type.
Add retail and quantity
Optionally get a recommended retail price so a shop can mark it up, and the total cost, revenue and profit for the whole order.
The one thing people get wrong.
Margin and markup both measure profit, but against a different base, so the same money is a different percentage. Getting them mixed up quietly eats your profit.
Markup
Profit measured against your cost. A 50% markup adds half the cost on top. A 100% markup doubles the cost, which is the classic "keystone" rule.
Margin
Profit measured against the selling price. A 50% margin means half the wholesale price is profit. Margin can never reach 100%, since the price always has to cover the cost.
Why they differ
The same money looks like a bigger percentage as a markup than as a margin, because cost is smaller than price. Always be clear which one a buyer or supplier means.
Markup to margin, at a glance
The same profit expressed both ways. Keystone pricing, a 100% markup, is a 50% margin.
| Markup | Equals margin | Note |
|---|---|---|
| 20% | 16.7% | |
| 25% | 20% | |
| 30% | 23.1% | |
| 50% | 33.3% | |
| 75% | 42.9% | |
| 100% | 50% | Keystone |
| 150% | 60% | |
| 200% | 66.7% |
What goes into a wholesale price.
A price that holds up covers every cost, leaves the retailer room, and still makes sense at volume. Here is what to weigh.
Know your true unit cost
Count materials, labour, packaging and a fair share of overhead, not just the raw materials. Price off an undercount and your margin quietly disappears.
Leave room for the retailer
A shop has to mark your product up and still make a margin. As a rule of thumb, a wholesale price near half the retail price gives them that room.
Spread your overhead
Rent, utilities, tools and admin are real costs. Divide the batch total across the units in the run so every unit carries its share.
Price for volume
Wholesale trades a smaller margin per unit for larger orders. Check the order total, not just the per-unit figure, to see if the volume is worth it.
Mind your break-even
Know the minimum order quantity and price at which an order covers its costs. Below that, a big order can lose you money.
Stay consistent
Set margins you can hold across the range and defend with buyers. Ad hoc discounts on one line tend to spread to the rest.
Pricing across a whole catalogue.
This tool prices one product at a time. Running tiered wholesale rates, holding margins across a catalogue, and keeping prices in step with cost, stock and orders is where it gets real. We build the inventory and ERP software that does that, shaped around how your business actually sells.
Adding tax next? Try the GST calculator.
Common wholesale pricing questions.
It is a free online tool that works out the price to sell a product in bulk to retailers or distributors. You enter what a unit costs you, add any overhead, and set a target profit as a margin or a markup. It returns the wholesale price per unit, the profit, and optionally a recommended retail price and the totals for a full order.
Start with your true cost per unit, including a share of overhead, then add your target profit. With a markup, Wholesale = Cost × (1 + Markup ÷ 100). With a margin, Wholesale = Cost ÷ (1 − Margin ÷ 100). For example, a unit that costs ₹50 at a 50% margin sells wholesale for ₹100; at a 50% markup it would be ₹75.
Both measure profit, but against different bases. Markup is profit as a percentage of your cost, so a 100% markup doubles the cost. Margin is profit as a percentage of the selling price, so a 50% margin means half the price is profit. A 100% markup and a 50% margin are the same money. The tool lets you work either way and shows both.
It varies by product and industry, but many small and handmade businesses aim for a wholesale margin of around 30% to 50%, which is roughly a 50% to 100% markup. The right number is the one that covers all your costs, holds up across a range of order sizes, and still lets the retailer make their own margin.
A common rule is keystone pricing, where the retailer doubles the wholesale price, a 100% retail markup. So a product you sell wholesale at ₹100 lands on the shelf near ₹200. Turn on the retail option in the tool, set the retail markup, and it shows the recommended retail price, the retailer’s margin, and your wholesale price as a share of retail.
Your unit cost should include a share of overhead like rent, utilities and admin, spread across the units in the batch, which is what the overhead field does. Inbound freight and packaging belong in the cost too. Outbound shipping to the retailer is often billed separately or negotiated, so whether you build it into the price is up to your terms.
Larger runs spread fixed overhead over more units, so the cost per unit falls and you can hold your margin at a lower price. Enter the number of units and the tool spreads the batch overhead for you and shows the total cost, revenue and profit for the whole order, so you can weigh volume against margin.
No. The cost price is what the product costs you to make or buy. The wholesale price is what you charge a retailer, which is the cost plus your profit. The retail price is what the shopper pays, which is the wholesale price plus the retailer’s own markup.
Yes on both. It is free, there is no sign-up, and it runs entirely in your browser. Nothing you type is sent anywhere or saved, so your costs and margins stay on your own device.
Yes. The tool defaults to the Indian rupee but you can switch to US dollars, pounds, euros or dirhams. The maths is the same in any currency; only the formatting changes.
A plain markup or margin calculator turns one cost into one price. This tool is built for wholesale: it spreads batch overhead across a run, works from either margin or markup and shows both, adds a recommended retail price so a shop can mark it up, and totals a full order. It is pricing for selling in bulk, not a single sale.
This tool prices one product at a time, which is ideal for a quick check or a new line. Once you are running price lists, tiered wholesale rates and margins across a catalogue, and reconciling them against orders and stock, you want inventory or ERP software that does it for you. That is the kind of system we build at Techliphant.
Private by design: this calculator runs entirely in your browser, so nothing you type is uploaded or stored. It is provided free for pricing estimates and educational use. The figures are only as good as the costs you enter, so confirm them against your own records before you set a price with a buyer.
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