Free Markup Calculator
Work out a selling price from a cost and a markup, or find the markup and margin from a cost and a price. It shows the profit, the markup and the margin side by side, so you never mix the two up again. Free, and nothing leaves your browser.
Set a cost and a markup % to get the selling price.
₹500.00 profit, a 33.33% margin
- Cost price
- ₹1,000.00
- Selling price
- ₹1,500.00
- Profit
- ₹500.00
- Markup
- 50%
- Margin
- 33.33%
A quick way to price and check profit. Set your costs and targets to fit your own business before you commit to a price.
Price and profit in four steps.
Pick what you already know, enter your numbers, and read the selling price, profit, markup and margin. Everything updates as you type.
Pick what you know
Start from a cost and a markup, from a cost and a selling price, or from a cost and the margin you are aiming for.
Enter your numbers
Type the cost and the second figure. Choose your currency so the money reads the way you expect.
Read markup and margin
See the selling price, the profit, and both the markup and the margin side by side, all updating as you type.
Copy or reuse it
Copy the full breakdown in one tap for a quote, a price list or your records.
How the markup maths works.
Markup
Profit measured against the cost.
Markup % = (Price - Cost) ÷ Cost × 100
Price = Cost × (1 + Markup ÷ 100)
Example: a cost of ₹1,000 at a 50% markup sells for ₹1,500, a profit of ₹500. That is a 33.3% margin.
Margin
Profit measured against the selling price.
Margin % = (Price - Cost) ÷ Price × 100
Price = Cost ÷ (1 - Margin ÷ 100)
Example: to earn a 40% margin on a ₹1,000 cost, sell at ₹1,666.67. That is a 66.7% markup.
Markup is not the same as margin.
Markup is the profit as a share of the cost. Margin is the same profit as a share of the selling price, so it is always the smaller number. Here is how common markups line up against their margins.
| Markup | Margin | In plain terms |
|---|---|---|
| 10% | 9.1% | Add 10% to the cost and the profit is 9.1% of the price. |
| 15% | 13.0% | Add 15% to the cost and the profit is 13.0% of the price. |
| 20% | 16.7% | Add 20% to the cost and the profit is 16.7% of the price. |
| 25% | 20.0% | Add 25% to the cost and the profit is 20.0% of the price. |
| 30% | 23.1% | Add 30% to the cost and the profit is 23.1% of the price. |
| 40% | 28.6% | Add 40% to the cost and the profit is 28.6% of the price. |
| 50% | 33.3% | Add 50% to the cost and the profit is 33.3% of the price. |
| 75% | 42.9% | Add 75% to the cost and the profit is 42.9% of the price. |
| 100% | 50.0% | Add 100% to the cost and the profit is 50.0% of the price. |
| 150% | 60.0% | Add 150% to the cost and the profit is 60.0% of the price. |
| 200% | 66.7% | Add 200% to the cost and the profit is 66.7% of the price. |
To go from a markup to a margin: margin = markup ÷ (100 + markup) × 100. To go the other way: markup = margin ÷ (100 - margin) × 100.
Pricing that holds its margin.
This tool is handy for a single price. But once you are pricing a whole catalogue, watching costs move, and protecting your margin across hundreds of products, you want the numbers to look after themselves: costs that flow through to prices, margins you can see at a glance, and quotes and invoices built on them. That is the kind of billing, ERP and pricing software we build at Techliphant, shaped around how your business actually works.
Running sales too? See Tilarq CRM.
Common markup questions.
It is a free online tool that works out the numbers behind a price. Give it a cost and a markup and it finds the selling price and the profit. Give it a cost and a selling price and it finds the markup and the margin. It always shows both markup and margin together, because the two are easy to mix up.
Markup is how much you add to the cost of something to set its price, shown as a percentage of the cost. If an item costs 100 and you sell it for 150, you have added 50, which is a 50% markup. In short, markup measures the profit against what you paid.
They describe the same profit but against different bases. Markup is the profit as a percentage of the cost, while margin is the profit as a percentage of the selling price. Since the selling price is always higher than the cost, the margin is always the smaller number. For example a 50% markup on a cost of 100 gives a price of 150, a profit of 50, and a margin of 33.3%.
Markup percent is the profit divided by the cost, times 100. So markup = (selling price minus cost) divided by cost, times 100. If the cost is 200 and you sell at 260, the profit is 60, and 60 divided by 200 is 0.30, so the markup is 30%.
Multiply the cost by one plus the markup as a decimal. Selling price = cost times (1 + markup / 100). A cost of 500 at a 40% markup is 500 times 1.40, which is 700. This tool does it for you and shows the profit and margin at the same time.
To turn a markup into a margin, divide the markup by one hundred plus the markup, then times 100: margin = markup / (100 + markup) x 100. To go the other way, divide the margin by one hundred minus the margin: markup = margin / (100 - margin) x 100. There is also a quick lookup table further down this page.
No, and this is the most common mix-up. A 50% markup on a cost of 100 gives a selling price of 150, so the profit of 50 is only a third of the price, which is a 33.3% margin. To actually earn a 50% margin you would need to sell at 200, which is a 100% markup. Confusing the two is an easy way to underprice.
It depends heavily on the industry. Grocery and electronics often run on thin markups, while jewellery, fashion, software and food service can carry much larger ones. Rather than chase a single number, work out the margin you need to cover your overheads and still make a profit, then set the markup that gets you there.
Yes. A markup over 100% simply means the selling price is more than double the cost. An item that costs 100 and sells for 300 has a 200% markup and a 66.7% margin. Margin, on the other hand, can never reach 100% as long as the cost is above zero, because the profit can never be the entire selling price.
Yes. Pick your currency at the top and every money figure updates to match. Markup and margin are percentages, so they stay the same whatever currency you choose. The maths is identical in any currency.
Yes on both. It is free, there is no sign-up, and it runs entirely in your browser. Nothing you type is sent anywhere or saved, so your numbers stay on your own device.
It is meant for quick pricing checks, not for running your books. Once you are pricing a full catalogue, tracking cost changes and margins across products, and turning prices into quotes and invoices, you want software that keeps it all in one place. That is the kind of billing, ERP and pricing software we build at Techliphant if you need it.
Disclaimer: This markup calculator is provided free for general pricing and educational use. It works out markup, margin and price from the figures you enter, and does not account for taxes, fees, discounts or other costs that affect real profit. Nothing here is financial or accounting advice. Check your own numbers before setting a price.
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