Free UTM Link Builder
Tag any URL with utm_source, utm_medium and utm_campaign so GA4 can tell you exactly which ad, email or post drove the visit. Presets fill common channels in one tap, values are encoded correctly, and it all runs in your browser.
The page you want people to land on, like https://www.example.com/pricing
Where the traffic comes from, like google, facebook or newsletter.
The type of channel, like cpc, email or paid-social.
The name of the push, like summer-sale or product-launch.
Optional. The paid keyword you bid on, like running-shoes.
Optional. Which ad or link variant this is, like blue-banner or footer-link.
Putting this link on a poster, packaging or a shop counter? Turn it into a QR code with our free generator.
Handy for tagging a campaign link in seconds. Click the finished link once yourself to confirm it lands on the right page.
Build a tracked link in four steps.
Paste your link, tag the campaign, check the hints, then copy the finished URL. The result updates live as you type.
Paste your link
Drop in the page you want people to land on. Type a bare domain and the tool adds https:// for you, and any existing parameters or #fragment on the link are kept intact.
Tag the campaign
Fill in the source, medium and campaign name, or tap a preset like google / cpc or newsletter / email to fill source and medium in one go. Term and content are optional.
Check the hints
The tool nudges you about spaces and capital letters, and can force everything lowercase, since GA4 treats Google and google as two different sources.
Copy and ship
The tagged URL builds live as you type, with every value properly encoded. Copy it in one tap and paste it into your ad, email or post.
A builder that keeps your reports clean.
Most messy GA4 reports come from inconsistent tagging: a capital letter here, a space there. This tool bakes the good habits in so every link lands in the right row.
Made for GA4
GA4 is case sensitive, so a stray capital splits one campaign into two rows. The lowercase option is on by default, keeping every value consistent without you thinking about it.
Presets for common channels
One tap fills source and medium for the usual suspects: Google ads, paid social on Facebook and Instagram, LinkedIn posts, newsletters, partner links and QR codes.
Clean, correct links
Values are percent-encoded, existing query parameters and #fragments on your URL are preserved, and empty parameters are left out, so the final link is tidy and never broken.
Private by design
It runs entirely in your browser. The links you build and the campaign names you type are never sent to a server, so upcoming launches stay confidential.
Know which campaigns actually pay off.
Tagged links are only half the story. The other half is a site that tracks conversions properly and reporting your team actually reads. We build marketing sites with GA4 and conversion tracking wired in from day one, plus dashboards that turn campaign data into decisions. That is the kind of analytics and web work we do at Techliphant.
Sending people from print or packaging? Turn your tagged link into a QR code.
Common questions.
UTM parameters are short tags you add to the end of a URL, like ?utm_source=newsletter&utm_medium=email. When someone clicks the link, analytics tools such as GA4 read those tags and record exactly where the visit came from. Without them, a click from your email often shows up as vague "direct" traffic.
utm_source is where the traffic comes from, like google, facebook or newsletter. utm_medium is the type of channel, like cpc, email or paid-social. utm_campaign is the name of the push, like summer-sale. utm_term holds the paid keyword you bid on, and utm_content tells two versions of the same ad or link apart, like blue-banner versus footer-link. The first three do most of the work, the last two are optional.
Source is the specific place, medium is the kind of place. A paid Google ad is source google, medium cpc. A link in your newsletter is source newsletter, medium email. An organic LinkedIn post is source linkedin, medium social. If you are unsure, ask "which site or app is this?" for source and "what type of channel is this?" for medium.
Open Reports, then Acquisition, then Traffic acquisition, and switch the dimension to session source / medium or session campaign. Your utm values appear there once tagged links start getting clicks. You can also build custom breakdowns in Explore using the source, medium, campaign, term and content dimensions.
Three habits cover most of it. Keep everything lowercase, because GA4 treats Google and google as different values. Use hyphens instead of spaces, so summer-sale rather than Summer Sale. And be consistent: pick one spelling for each channel, write it down in a shared sheet, and reuse it. Messy names do not break tracking, they just make reports painful to read.
Not in the way people worry about. Google does not penalise tagged links, and UTMs on ads and emails never touch your rankings. The one thing to avoid is letting tagged URLs get indexed as duplicates of the clean page, which a correct canonical tag on your site already prevents. Use UTMs on campaign links pointing at your site, not in your sitemap or navigation.
No. When a visitor clicks an internal link with UTM tags, GA4 starts a new session and overwrites the real source of the visit. A person who arrived from a Google ad and then clicked a tagged banner on your homepage suddenly looks like they came from the banner. Save UTMs for links that live outside your site: ads, emails, social posts, partner pages and printed QR codes.
No. The whole tool runs in your browser using JavaScript. The URLs you paste and the campaign names you type never leave your device, so it is safe to prepare links for launches you have not announced yet.
Yes. Tagged links only pay off if the analytics behind them is set up well. We build marketing sites with GA4 and conversion tracking wired in from day one, plus dashboards that turn campaign data into numbers your team actually reads. That is the kind of analytics and web work we do at Techliphant.
Private by design: this builder runs entirely in your browser, so the links you build and the campaign names you type are never sent anywhere or stored. Your plans stay on your own device. It is provided free for everyday campaign tagging.
Ready when you are
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